By Gabriel Levin for the DBA YLD Blog
As a new lawyer with a solo practice, everyone is likely impressing the importance of networking upon you. Networking is important, and it’s an imperative part of your overall marketing plan, but it isn’t everything. Hopefully by now you’ve got a website in place. Your site is a valuable resource, as it will consistently and effortlessly send people right to you, provided it’s designed well. However, once people are there, you have to be able to hold onto them and keep them interested until they’re ready to obtain legal services. In marketing, this is called nurturing, and it can mean the difference between a client choosing you, or the other injury lawyer down the street. The good news is that you can nurture your future clients almost effortlessly, if you have the right tools in place…
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