by Barb Cashman on March 26, 2012
powered by Fotopedia Being the bar networker that I am, I naturally looked at the CBA-CLE Legal Connection to check under the Practice Management tab, and lo and behold, there it was a post from Tom Matte: “7 More Social Media Tips to Bring Leads to Your Law Firm.” Here are his seven tips: 1. […]
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by Barb Cashman on March 16, 2012
This is the first of my posts about Facebook and integrating social media with your website. Yours truly is the guinea pig here, and since I am a total newbie to Facebook, I want to get as much useful information as I can before diving into that pool/raging river/maelstrom or whatever. As you might suspect […]
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by Sara Crocker on February 20, 2012
Now that you’ve learned how to set up and run your own website, you may wonder what to do if you find yourself wanting a different layout or look. Below, Matt Willson walks you through finding, installing, and changing your WordPress website theme. What theme are you using on your site? Why do you like […]
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by Barb Cashman on February 17, 2012
What is the contact page? It is the info@yourdomainname.com contact sheet that allows potential clients, or PCs, to take the next step with Internet communication and actually get in touch with you. All of us have a pretty good idea of how to talk to PCs on the phone, how to return a phone call, […]
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by Sara Crocker on February 8, 2012
Now that you’ve got most of the static pages of your WordPress website created (like your home page, attorney bio page, and practice areas page), you can start working on your Web 2.0 pages—those pages that you update regularly, helping your search engine optimization and moving you to the top of Google’s search rankings. In […]
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by Barb Cashman on February 1, 2012
Building on the trust and expertise groundwork you have capably demonstrated in a non-egotistical way in your attorney bio, you can go into more detail here to highlight your expertise, demonstrate trustworthiness, and show you can meet a potential client’s legal needs. Remember that good relationships are based on good provision of legal services, and […]
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by Barb Cashman on January 25, 2012
What do you say about yourself on your bio page and what do you leave out? That is a big question and is one which, thankfully, allows us to express our individuality. What kind of clients you want to attract and how much you want to focus on the issue of trust is an important place […]
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by Sara Crocker on January 25, 2012
In this latest installment of the WordPress Website Project, Matt Willson has two new screencasts to help you when building your website. First, learn how to make your home page (or splash page) static. Then, find out how to add your logo to your site. Wish your logo was your banner at the top of […]
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by Sara Crocker on January 18, 2012
Now that you’re working on building your firm’s website, where do you find all those images to jazz it up? In this latest installment of Barb Cashman and Matt Willson‘s WordPress Website Project, we’ll delve into how to find images you can use for your website. The Internet offers a bounty of images and illustrations, […]
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Client Testimonials in a Wired World
by Barb Cashman on April 4, 2012
Here is another post on the topic of the future of solos or small firms who don’t have it in their budget to outsource a social media manager. Ed Poll of LawBiz Management recently posted an interesting article, “Testimonials Still Are Not a Good Idea” about why he still does not use client testimonials as […]
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