Marketing

Understanding your Avvo Rating: How It’s Calculated and Why You Should Care

by Chris Mommsen on January 6, 2012

Avvo is a free online directory of lawyers that the public can use to search by state and practice area. You may be asking yourself, isn’t that basically the business White Pages, or the bar association’s Find-A-Lawyer directory, or Martindale-Hubbell revisited? Pretty much. A lawyer’s Avvo profile is essentially an online résumé or portfolio that […]

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Well . . . Why Don’t You Just Go Google Yourself!?

by Barb Cashman on December 9, 2011

Yes, it might sound like an insult, but it’s really an invitation. Have you Googled your name lately to see who your Internet doppelgangers are? My favorite item that comes up is “[your name] arrested!” I’m not sure what that one’s about, but I think it’s like most reality TV shows and probably ought to […]

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Slow Down and Get to Know Your Inner Blogger

by Barb Cashman on November 30, 2011

 Ahem . . . .  It has come to my attention that some of you may be a little too eager to run through all Matt Willson’s videos on Vimeo and then say, “OK guys . . .  where’s the rest of it?” “I want it now!”   Patience, grasshopper, this is not the Pitbull and […]

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Extending Beyond the Old Notion of a “Website”

by Barb Cashman on November 22, 2011

Matt and I gave a video overview of the “big picture” of the WordPress Website Project last week, so I will be supplying the written running commentary, including the “best practices” for writing a blog.  First off, I want to address a couple concerns I came across when I posted questions to folks on the […]

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Why and How to Write a Blog About the Law

by Jim Moss on September 27, 2011

Just saying the words “legal blog” brings shudders about boring readings from long forgotten law school. I should know, I’ve been writing a blog for almost four years with fans who have taken the time to let me know what they think about it. I’ve become an expert on boring my readers with information that […]

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Reminder: Solo in Colo Meet Up, Round 2, Sept. 28

by Sara Crocker on September 26, 2011

Wednesday will be here before you know it. You don’t want to miss hearing about marketing and blogging from Mark Beese while we all enjoy apps and drinks at Blake Street Tavern. The fun starts in time for happy hour at 5:30 p.m. in the Board Room. In case you haven’t heard, Mark is president […]

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Solo in Colo Meet Up, Round 2, Sept. 28

by Sara Crocker on September 13, 2011

As we promised after our last meet up, Solo in Colo is hosting another chance to kick back during happy hour and meet your fellow solo and small firm bloggers. This time, we’re bringing in some expertise: Mark Beese, president of Leadership for Lawyers. Before starting his own company, Mark was an in-house marketer for […]

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Adding Value in the LegalZoom Era: How Solos Can Continue to Thrive

by Chris Mommsen on July 18, 2011

Although the Robert Shapiro-backed “forms creation” service LegalZoom has been around for quite some time now, it is only now facing its first serious legal challenges. Several customers in Missouri filed a class action under that state’s unauthorized practice of law act, arguing they are entitled to return of their fees and treble damages. In […]

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Lawyers Must Embrace Social Media, Part 2

by Bradley A. Friedman on July 7, 2011

In Part 1 of this series we explored the necessity of embracing social media while not losing sight of an attorney’s ethical obligations.  We discussed the need to put a thoughtful online plan in place and explored some of the risks of participating in social networks.  In Part 2 of this series we’ll explore ways […]

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