By Guest Blogger, Melanie Fischer
Maintaining a blog is an important part of a comprehensive digital marketing strategy for all types of small businesses, including solo law firms. If you are a solo attorney and you are looking for a way to draw attention to your firm’s website, keeping your blog updated with relevant and useful pieces of information is an excellent method for increasing your firm’s presence on the internet. A blog is a venue in which 
a solo attorney can demonstrate expert knowledge, advanced skill, and the ability to handle certain legal issues. One of the greatest aspects of a legal blog is that it can feature several different types of content or information.
To write effective blog posts, make sure to take the following into consideration:
Most visitors to a solo attorney’s website are current or potential clients. Knowing that many of the people reading your website content and your blog are non-attorneys, make sure to write in understandable, plain language. In other words, using legalese may frustrate your website visitors and cause them to seek legal help elsewhere.
Focus on blog topics that are related to your solo law firm’s area of expertise. It’s always a good idea to write blog articles that are related to your area of expertise. Not only is it easier to write on topics that are familiar, but the people who visit your website are probably looking for information related to a specific legal area.
Include news articles that are current and timely in your blogs. It’s common for solo attorneys to use their blog to make comments or highlight a recent news article that pertains to their area of legal expertise.
Write articles that are interesting, informative and the right length. If you want current or prospective clients to read your blog posts, make sure to keep them relatively short. Even though you might want to communicate a lot of information about a certain legal topic in your blog, it may be best to break one long post into three or four shorter posts. Most readers have a relatively short attention span when it comes to reading any type of website content.
Make sure to moderate comments that are submitted to your blog. Many blogs allow readers to post comments. It’s important to moderate comments so that inappropriate statements will not appear on your website.
Consider using your blog to answer common questions that your solo law firm receives. Using your blog to answer some of the generic questions that prospective clients normally ask may help possible clients determine if you are the right attorney for their legal issue before they contact your office.
Keep your blog updated on a regular basis. Frequently updating your blog shows your website visitors that you are in-tune and that you want to share information with the public about your specific are of law. A blog that is not ignored demonstrates that your solo law firms consistently wants to share important legal information with the community.
A blog is a great venue for a solo attorney to highlight legal expertise. When your blog is updated on a regular basis and you also utilize pre-determined keywords or keyword phrases within the content of your blog, the regular updates can also help raise your website’s search engine ranking. This can help boost traffic to your website and consequently lead to more well-qualified clients that are able to find you through an internet search.
Comments on this entry are closed.